My name is Ari.
I look at how people and objects interact to shape life as we know it. The focus of my work is in luxury and fashion, a world at the crossroads of the material, the social, and the symbolic.
As a researcher, I analyzed the social affordances of physical garments in online spaces and developed a lens for reading photographed and virtual clothing as distinct, “digitally material” objects. This allows us to understand how we engage with digital luxury products, from Instagram photos to NFTs.
In 2021, I joined a consulting firm within France’s largest media group, using applied foresight to resolve strategic marketing, growth, and innovation challenges. I helped develop the firm’s luxury practice, which includes the industry's leading actors.
Currently, I’m an in-House strategist at one of the world’s largest luxury brands, where I work to anticipate and activate the trends that will shape our world in the years to come.
I’ve also had the pleasure of teaching at the CELSA, Sorbonne Business School, and Paris School of Luxury.
I conducted doctoral research in Consumer Culture Theory at the Sorbonne from 2020 - 2022, and hold two Master's from the Sorbonne Business School. I did my undergrad at the Fordham College at Lincoln Center.
I've lived in Paris since 2015, and I'm a proud Buffalo, New York native.
I enjoy really, really, really long walks.
My name is Ari.
I look at how people and objects interact to shape life as we know it. The focus of my work is in luxury and fashion, a world at the crossroads of the material, the social, and the symbolic.
As a researcher, I analyzed the social affordances of physical garments in online spaces and developed a lens for reading photographed and virtual clothing as distinct, “digitally material” objects. This allows us to understand how we engage with digital luxury products, from Instagram photos to NFTs.
In 2021, I joined a consulting firm within France’s largest media group, using applied foresight to resolve strategic marketing, growth, and innovation challenges. I helped develop the firm’s luxury practice, which includes the industry's leading actors.
Currently, I’m an in-House strategist at one of the world’s largest luxury brands, where I work to anticipate and activate the trends that will shape our world in the years to come.
I’ve also had the pleasure of teaching at the CELSA, Sorbonne Business School, and Paris School of Luxury.
I conducted doctoral research in Consumer Culture Theory at the Sorbonne from 2020 - 2022, and hold two Master's from the Sorbonne Business School. I did my undergrad at the Fordham College at Lincoln Center.
I've lived in Paris since 2015, and I'm a proud Buffalo, New York native.
I enjoy really, really, really long walks.